By Myra Adams – The Hill contributor

MYRA’S COMPLETE ARCHIVE IS HERE

Reposted from The Hill – Dec. 5, 2025

In what President Trump calls the “golden age of America,” Democratic Party ads that quote the president will write themselves.

This messaging strategy could be effective because his name will appear — metaphorically speaking, anyway — at the top of every ballot during next year’s midterm elections. 

Throughout 2026, voters can expect a surge of shocking, unpresidential statements and Truth Social posts that quickly turn into ads. Democrats are already relishing this year’s most outrageous “Trumpisms,” which will make their job easier. Let’s review a series of quotes that Democrats could use to win back Congress.

“They came up with a new word — ‘affordability.’”

One can imagine that Democratic communication teams cheered after hearing Trump mock the word “affordability,” — sarcastically exaggerating each syllable as if the issue were a joke. More politically damaging, his quote was amplified by the U.S.-Saudi Investment Forum setting. This Trump-hosted billionaire boys club drew the world’s most powerful business leaders and wealthiest investors to the Kennedy Center on Nov. 19.

Mocking “affordability” from that podium screamed “Trump is out of touch,” since it was the top reason Republicans got crushed during last month’s off-year elections. Then, Trump complained, “I mean, we’re bringing prices down, but they came up with a new word, affordability.”

In a suggested future ad, a voiceover could explain: “When Trump says ‘they,’ he means you and your family who are living this affordability crisis. The president can mock affordability, and you can elect Democrats to Congress.”

During his Cabinet meeting this week, Trump added more fuel to the affordability fire, saying, “The word affordability is a Democrat scam.” That remark could generate another ad asking, “Why is affordability Trump’s least favorite word?” highlighting rising health care costs and soaring prices across all sectors, for which even Trump’s own supporters are blaming him. Read more..